BelOrta Campagne

This campaign was created together with Milly Bramley and Marieke Meersschaert. We designed a poster and several social media posts. The common thread throughout the campaign is the BelOrta Boys. Adam and Pierre are two Belgian guys who love apples and pears. The assignment was to make apples and pears more popular among Gen Z. Below you can find our creations.

For the poster, I mainly focused on the actual creation in Photoshop and InDesign. We all brainstormed the layout together. After the brainstorming session, I worked on bringing our idea to life.

We chose to create four different social media posts. We filmed all of them ourselves, and I did the editing. I had a lot of creative freedom here. I was also the one who took all the photos.